THe Founder

Ali A. Keshmiri immigrates to Canada with his wife and three children from their home country, Iran.  As newcomers they decide to relocate to western Canada in search of better work opportunities and a brighter future.

Dawn of a new era

Ali Keshmiri opens his first shop at the grain exchange building in Calgary, AB.


House of Persian Rugs is incorporated under Keshmiri Holdings Company LTD.  The  shop was relocated and expanded into the downtown core in Calgary, AB.

Nation-wide Exhibitions

House of Persian Rugs begins annual nation-wide tours and exhibitions from coast to coast. Though these annual exhibitions were long and challenging, the company experiences years of accelerated growth and earns the business of rug connoisseurs throughout Canada.

Second Generation Keshmiri

Abbas Keshmiri, Ali's son, joins the company.

Introduction of Modern Rugs

Abbas Keshmiri expands the scope of product offering by commissioning mills in Nepal and India to produce House of Persian Rugs its very first contemporary and modern collection. A new House of Persian Rugs logo and branding was unveiled which lend itself to the new direction the company was taking.


Ali Keshmiri's grandson, Emad, joins the company after finishing his studies. With his vision set on modernizing House of Persian Rugs in the internet age, he begins by digitizing the company.

The Half-century mark

House of Persian Rugs is split to two different specialized brands. The first: HPR GALLERY offering contemporary designer rugs.  The second: KESHMIRI, a brand dedicated to curating and offering the very best classic Persian rugs the world has to offer.

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